Citizen is the first Watch company to introduce the patented Eco-Drive technology. By using light to charge an internal cell, these watches never need a battery. This is not only a cost saving measure, it is also great for our environment.
Quite simply the dial absorbs light. It can be any form of light, natural, such as the sun or artificial like a standard bulb light. The light is converted into energy which is stored in the power cell. This is the energy that drives the motor , gears and hands. A single charge of 24 hours will store upto 6 months of energy (and in a few models, a full year). So if the watch is stored in a dark draw for months, it will keep running. While quartz watches use a battery that last for about a year and cost, on average, $10-$15, there is no further costs with a Citizen Eco-Drive. Citizen has such extreme confidence in this technology, that every one of their timepieces come with a 5 year warranty, the longest in the industry.
And it's not just the technology that make Citizen watches the largest selling brand in the world...yes, the world. Their incredibly chic styles and ultra reasonable price points are huge difference makers. The majority of their mens and womens watches fall into the $200-$00 price range. Some of their highly regarded Professional watches can go as high as $995 check out the Pro-Master series on our website.), but these watches offer an unbelievable array of unique features. They even offer Atomic clocks, accurate to within .01 seconds.
For more information check this out: http://www.citizenwatch.com/en-us/